UNDUE Medical Debt Brochure
UNDUE Medical Debt is a non-profit organization that seeks to aid those with medical debt and arm them with knowledge to take command of their medical finances. They reached out to PLU to help them create brochures for their campaign. My class was assigned groups, and each given a simple client brief: a ‘Mood Board’, with a small range of colors and concepts to follow.
After pulling usable details from their website to use on the brochure, the next task was to lay out the details. We decided to use a trifold mailable brochure to lay out the most important points in an eye-caching way.
I acted as the project manager and helped to direct my teammates on asset creation, as well as fine-tuning all assets and components including typefaces, color schemes, and overall layout. I made sure that the overall product was cohesive - matching the clients’ desired themes - and finalized the document for presentation. I used Adobe Illustrator for the majority of the project, and Photoshop to create the mock-up.